Top 5 Virtual Fitness Programs on iOS in the US Q3 2023

The third quarter of 2023 saw notable trends in the performance of the top 5 virtual fitness programs on the iOS platform in the United States. Below, we delve into the weekly downloads, revenue, and active user metrics for each app, based on data from Sensor Tower.

Planet Fitness Workouts experienced fluctuations in weekly revenue, peaking at approximately $3.6K at the start of the quarter and tapering to around $2.5K by the end. Weekly downloads started robustly at 240K but saw a gradual decline to about 105K. Active users mirrored this trend, beginning at 2.8M and decreasing to around 2.1M.

JustFit: Lazy Workout & Fit had a dynamic quarter with weekly revenue oscillating between $212K and $331K, peaking in mid-July. Downloads hit a high of 104K in mid-July, before settling around 60K by the end of September. Active users showed a moderate increase from 479K to 492K over the quarter.

AllTrails: Hike, Bike & Run displayed a varied revenue pattern, starting at nearly $990K, dipping to about $599K by the end of September. Weekly downloads followed a similar downward trajectory, starting at 84K and ending at around 45K. Active users saw a decrease from 307K to 245K throughout the quarter.

Sweatcoin Walking Step Counter showed a steady increase in weekly revenue, peaking at $20K in early September. Downloads fluctuated, reaching a high of approximately 51K in early September but dropping to about 17K by the end of the month. Active users increased from 653K to a peak of nearly 780K in mid-September, before settling at around 688K.

Strava: Run, Bike, Hike had a significant peak in weekly revenue in mid-July at $1M, ending the quarter at around $695K. Downloads remained relatively stable, fluctuating between 29K and 40K. Active users saw minor fluctuations, starting the quarter at 865K and ending at approximately 853K.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit their platform.